Get all the details on the company and Grand Theft Auto on the flip…
Both Grand Theft Auto V and GTA online continue to be popular and the fans are faithful ad return. You may ask why? The answer is easy as Rockstar Games keeps it fresh and adds new content. Now that is how you do it! It is expected to release a single player DLC soon.
Grand Theft Auto contributed 54.5% to net revenue for the fiscal year that ended March 2016. Grand Theft Auto franchise combined has sold 240 million units up till now.
Grand Theft Auto IV was quite a success, but compared to the record-breaking GTA V, it’s a different beast. GTA IV was the only full game in the franchise that was released on the PS3 and Xbox 360. GTA V was initially released on those consoles and later on the PS4 and Xbox One with updated visuals.
Speaking of GTA IV’s release in 2008, it was almost as effective as GTA V has been for Take Two Interactive. “For the years ended October 31, 2008, 2007 and 2006, our ‘Grand Theft Auto’ titles accounted for 46.2%, 13.1% and 22.4% of our net revenue, respectively, and our 10 bestselling titles accounted for approximately 64.2%, 26.6% and 38.4% of our net revenue, respectively,” the company stated in its 10-K filing for 2008. So, we can fairly assume that GTA IV’s sales counted for 46.2% of Take Two’s revenue in 2008. This is only around 10% less than GTA V Online in 2016. Keep in mind that this is the online component of a three-year-old title. So the impact of GTA V and GTA Online is much greater.
This is giving new meaning to the old saying if it isn’t broke don’t fix it. That is at least keep it relevant, fresh and exciting, but keep the main mold so to speak! It certainly appears that Grand Theft Auto by Rockstar Games is a money making machine for Take Two. Maybe we can all learn a bit by this.
What do you think?