Get more on the 6 ft. 7 in. NFL star Martellus Bennett on the flip…
The Imagination Agency is a multimedia production company designed to bring Martellus’ ideas to life.
Martellus Bennett is releasing his first project which is a a children’s book with an accompanying interactive mobile app, called Hey A.J.! The app lets you read along with different narrators and play a game where you help A.J. make breakfast.
It’s certainly unusual for an NFL star to be creating children’s characters and stories in his spare time. But as Martellus explained, it’s something he’s done his whole life.
But now, using proceeds from his football career, Martellus is shifting his focus from creating characters to actually putting them to work inside content like books, apps and animated film.
While Hey A.J. is the only project released so far, Martellus explained he has “hundreds of characters in his head” just waiting to be turned into a story. And it seems that he’ll get his wish, as his startup is planning to release two more apps and books over the next year, as well as upcoming animated TV and film projects showcasing Martellus’ creativity.